A Label You Should Own: Theory

Just a few words today on one of my favorite brands -- which also happens to be one of the most under-appreciated. The brand is Theory, and they rock in my book. Ever since I stumbled on them at Bloomingdale's a few years back, I've been hooked. They've keyed in on every trend -- western wear, stripes, bold color ... you name it. But they've always managed to do it with class.

Consider Theory for a couple reasons. For one thing, the designs are modern, yet classic at the same time -- so that you can wear them to work without feeling like you're auditioning for Zoolander II. The cuts are flattering, yet entirely wearable -- and the apparel itself isn't priced sky-high.

Also, Theory as a menswear label is far from being overexposed. In fact, when I first saw a Theory shirt, I thought it was Bloomingdale's house label -- it's so unassuming and modestly priced, yet totally great-looking. It's like Seven for All Mankind, back in the day (last year?) I've always considered it a plus for men to be well-dressed while not wearing what everyone else is.

OK, enough blabbing. Here are a couple of my picks from bluefly. Most of these are casual enough for wearing with jeans, or dressy enough for business casual attire. Go nuts!


Theory medium grey cotton button down 'Bruno' shirt


Theory black nylon blend button front 'Camper' shirt


Theory bright blue cotton embroidered crewneck 'Ediee / Embrod' short sleeve t-shirt


Theory black with grey pinstripe wool 'Tomas Rally' wide leg pants
Casual, yet sophisticated ... These pinstripe pants can be dressed up or down, and look perfect either way.


Theory blue, purple, white stretch cotton blend linear print long sleeve 'Klauis' sport shirt


Theory beige cotton linear pattern long sleeve 'Andrew' sport shirt


Theory grey alpaca cable knit turtleneck sweater


Theory honeycomb knit smoke grey alpaca wool long scarf with soft fringe
Stunning, vibrant & classic, all at once.


Theory blue fog fine ribbed silk blend 'Justin' long sleeve crew neck sweater



Theory black fine ribbed silk blend 'Justin' long sleeve crew neck sweater



Theory black fine wool 'Amos' turtleneck sweater