The John Varvatos Man... Revealed!

Here's an interview with a shop clerk at John Varvatos, in which the all-important question is asked about "The John Varvatos Man:" Is he straight?

"A: We used to be more popular with gay men; that’s tailing off a little bit. Our average client is mid-thirties to early fifties, and he has a wife who wants him to look good."

The Varvatos-gay thing is really old, but it's probably worth mentioning even as a historical footnote. What's strange is that I'm surprised he found such a following, since I find his stuff really, uh, reserved. Like Joseph Abboud, only, a bit less edgy. (Ha!) I can't imagine being a gay man and trying to impress wearing Varvatos. But maybe that's just me. The clothes are well-designed and traditionally classy, if sort of unimaginative. I should ask my gay friends (gay, that is, and REALLY into being gay) whether the Varvatos line still has any special cachet there. But that would involve researching something, when ill-informed pontification is so much easier.

For me, the Varvatos Man is neither straight nor gay. Just boring.

I own a pair of Varvatos sandals, and that's about it. I think I might have a belt somewhere, too. You know my clothing preferences, but in the interest of completeness, let's take a look at the Varvatos Men's Fall/Winter 05 lineup.









Are you as bored as I am? I tried to pick out the most exciting styles here, but check out his other stuff, too -- maybe you'll find something that suits your style.